Once we had come up with the title, I thought the next best thing to do would be to create a tag line to match the title. We tried to think of a few ideas our self to do with haunting and ghosts, basically following the conventions of our trailer. These were the ideas that we came up with:
We struggled deciding on which tag line to use between the choice of; Death Will Have Its Way, An Inevitable Doom and If You Dare If You Seek You Will Find...
When looking at the layout that the trailer was going to take, we decided on using the final option from above of IF YOU DARE, IF YOU SEEK, YOU WILL FIND... We chose this as we wanted the tag line to be long enough that we could split in between certain shots. It also meant that the title of Apparition could appear afterwards as it follows on well from the tag line and the title will therefore be the last thing that people will see and remember.