When we were trying to think of a title for our horror trailer we decided to use a horror title generator. We were struggling to think of names, so thought a generator would be a good idea. These were the results of that generator:
When reading over them and seeing where they would be placed within our video, we concluded that we wanted the title to simply be one word. We decided on this as we thought it would have more of an impact upon the audience and is a lot more striking.
This left us with two options; Insanity and Apparition. We decided on using APPARITION. We discarded Insanity because we felt like this could be a false advertising of the plot of our trailer and with the definition of Apparition meaning "a ghost or ghost like image of a person", we felt this fit more.