The use of the colour red indicates the genre of horror as it is a common convention usually linked to blood and gore leading to death. The colour red is also linked to danger
The image of a woman on the poster gives the audience an idea of who to look out for in the film
The dark lighting and black background links to the darkness there will be in the film and gives the audience pre-fear
the grey pale colours gives off a cold feeling towards the audience
we cannot see the faces of anything in the poster, this is the sense of unknown which is unnerving and mysterious
the single house in the centre shows isolation, linking to fear of being alone
blurred sections of the poster and fog creates an eerie atmosphere with a sense of mystery
the black and white leaves you feeling empty and unsure due to blankness and once again mystery
scary prop of the boarded up windows could be based around the story line of isolation and unknown
comments on the movie and a 5 star rating will make audiences eager to go and see the film
picture in the poster and the title link together giving the audience a clear idea of the film
the off black and white colours gives the poster an eerie feel as it looks old and unwanted
close up of the actors face tells the audience who to look for- the emotion on the face is also portrayed onto the audience from the beginning
the title of the film takes over a significant amount of the poster allowing it to stand out
the mist in the poster adds tense atmosphere and mystery
